Beiers dorf introduced cheaper plastic packaging for the cream instead of the tin can and began expanding the NIVEA brand to include shampoo. Shower cream and deodorant. Consumers were very skeptical about the changes and extensions. Consumers did not like the association of putting cream on their hair. Beiersdorf then consistently aligned the NIVEA brand to care products and no longer just to the classic cream. Which was also offered again in the classic tin can. Based on the very high level of consumer trust in the NIVEA brand. umbrella brand in the s and launched a large number of skin care products. In the s. NIVEA expanded into a global brand. Nivea families such as Visage. Deo or Bath Care emerged and sales quadrupled within years.
Do you need support in planning and implementing your Philippines WhatsApp Number List brand extension? Contact us for a personal consultation: Bastian FoersterBastian Foerster Tel.: + . . - Fax: + . . - Send e-mail brand extension brand management brand strategy brand extension Brand Transfer This entry was published on May rd. By Carsten Pohlmann in General. Brand Management. Brand Value. Marketing. Tags: Brand stretching. Brand extension. Brand management. Brand strategy. Brand transfer. Similar items Brand transfer – product launch made easy? Brand transfer – product launch made easy? Brand Research - Preparing for Brand Launch Brand Research - Preparing for Brand Launch Brand Building - Using Brands to Increase Company Value Brand Building - Using Brands to Increase.
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