The head of the family, Zhu Xiaohan, originally studied dance, but turned to her favorite acting career because of her injury. After the video of the story of "Plastic Father-Daughter Love" exploded, she relied on her cuteness and superb natural acting skills. With the assistance country email list of Funny Dad and Mysterious Mom, he entered the Douyin family sitcom category in one fell swoop and became the top IP.
If you don't know how to do "track selection" before operating your account and do a good job in your account positioning, you can ask yourself first:
Who are my fans?
What valuable content can I provide them?
Why do fans keep following me?
After answering these three questions, you will have a clear direction for your account. As for whether to do the content first or the character first, there is no conflict. Zhu Xiaohan is to do the content first and then determine the personality, and then the content will be set first.
02 Content Operation
It is valuable to constantly try and change the content. The content setting is not a one-size-fits-all approach. It needs continuous adjustment and optimization. After continuous exploration and content iteration, the content direction can be found. The following are for reference:
1) Reversed narrative structure, locking in users
Mutual confrontation, tricking each other, routines and anti-routines, with easy and funny joke-style content, deduce the love and hatred between father and daughter and the fancy life of a family. Not playing cards according to the routine, giving people unexpected reversals, which can be seen everywhere in Zhu Xiaohan's videos.
There is a big reversal before and after the plot, and it makes you feel unobtrusive. This kind of joke is interesting and exciting. The successful use of jokes not only increases the drama of the plot, but also does not easily cause the audience to experience aesthetic fatigue. On the contrary, it is beneficial to increase fans and improve the stickiness of users to a certain extent.
Remember: The narrative of short-form videos cannot be tiled or ups and downs. Stories with twists and turns, contrasts before and after, and reversals are more attractive to the audience and are loved by the audience.
2) The content is continuously iteratively upgraded to maintain the long-term vitality of IP
Only by continuously improving the quality of the content and continuously meeting and exceeding the expectations of users can you realize the longevity of IP.
At first, the determination of the track and the setting of the character label made Zhu Xiaohan's fans rapidly grow to 1 million. However, the growth rate of fans after that has been slow, from 1 million to 1.2 million, which took a whole month. This situation is not optimistic.
When the account reaches the bottleneck period, it is necessary to detect and review the content in time, adjust the strategy, break the deadlock in the fastest time, and keep the account alive again.
How to break this situation? The team mainly made the following two adjustments:
1) Add subtitles to compare the previous video, you will clearly feel the difference