You can also use dynamic product ads. In dynamic product advertisements, the products in the advertisement are adjusted to the products that people have viewed on your website or webshop. And you could, for example, also adjust the content to the interests, locations or demographic factors of your target group. For more information: Click here Dynamic product advertisement 5. Use quality images and lots of videos It sounds logical, of course, but you still see many companies posting blurry images or videos. This comes across as quite unprofessional and sloppy. Of course quantity is important, but in my opinion this should never be at the expense of quality.
In addition, it has been known for some time that video content generates more interaction compared to other content. You can also use Instagram's video atmosphere in the phone number list same creation tool for this. In this tool you can create moving images with a number of images, texts and buttons. 6. Instagram (Facebook) pixel in the source code of the website also makes it possible to target website visitors in Instagram. I would also strongly recommend adding multiple different audiences, such as people who viewed a product, visited the cart, or viewed the thank you page. By testing multiple target groups you can find the target group that produces the best results.
Also, don't forget to exclude people who have already made a purchase or inquiry. For more information: Click here 7. Import email addresses to Instagram You can also import a list of email addresses to Instagram (Facebook business manager). For example, from people who have purchased a product, completed a contact form, subscribed to the newsletter, or downloaded a white paper. For more information: Click here 8. Use hashtags By using hashtags you can ensure that your message is displayed on certain topics in Instagram. You can compare it a bit with keywords in search engines. That way you can also organically gain more reach in Instagram. Use hashtags that are used a lot.