Mar 31, 2022
In General Discussions
Amazon is complex. Amazon advertising is email list really complex. And amazon advertising attribution – well, that's a whole other level! Amazon sales attribution occurs when amazon assigns credit for a sale to a specific campaign. For example, when a user clicks on one of your ads and purchases a product within a certain time frame, such as 7 or 14 days, the “sale” is attributed to your campaign. You can use three different dashboards to advertise on amazon. Seller central, also known as 3p or the dashboard used by third-party sellers. Advertising console, formerly amazon marketing services (ams), or dashboard vendors use (1p / proprietary vendors). Amazon dsp, formerly amazon advertising platform (aap), operated by amazon media group (amg). Note: amazon dsp is offered through amg's managed service. It is also available through selected partner agencies as a self-service tool or directly from leading big budget advertisers. Amazon tracks attribution differently depending on the platform you use. Oh, you email list thought this was gonna be easy? Think again! Here's what you need to know:seller central attribution sponsored products (sp) campaigns sales attribution is measured over a 7-day click attribution window. This means that if a user clicks on an ad, comes back up to 7 days later, and buys one of your branded products, amazon will attribute the sale to that campaign. Sales are attributed only to the last ad clicked on by the email list user. Note: product asin targeting attribution is subject to the same rules as sp. Sponsored brand advertising (sba) campaigns: sales are measured over a 14-day click attribution window. Sales are attributed only to the last campaign the user clicked on (last touch model). Sbas track what amazon calls “brand halo” sales attribution. This means that if the user clicks on your ad and buys any product with your brand name, not just a product featured in your sba ad, amazon will attribute the sale to that campaign.