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mamun 123
Jun 12, 2022
In General Discussions
So what are campaign goals? The goal of the activity is to conduct activities for the user group within the activity time, and produce a certain activity effect (user-specific executive list behavior results + quantity), which means that the activity goal = to conduct activities for the Baoma group on May 1, and generate sales of 20w, then User-specific behavior outcomes aren't just executive list revenue, are they? In general, there are four common activities and user behavior results, which are divided into new promotion, promotion, transaction, and dissemination. Under these four common activities, user behavior results can be divided into online and offline. The behavior results are different; for example. The online attention may be the number of registrations of new users (APP), the number of new followers (public account), and the first purchases of new executive list users offline (a certain category offline). ), the number of new members opened (offline stores), etc.; you need to decide according to your company's business logic. What are the core indicators you are concerned about? So what are the typical common characteristics of attracting new people, promoting activities, transactions, and dissemination? Pulling new users: Attracting new users to participate through rewards, using the executive list activity process and rules to require users to download the APP/follow the WeChat public account/visit the website or applet/register as a new member before they can get the reward. Promotion: take old users as the main target group, and guide users to continue to participate in activities through the activity process and rules executive list within a period of time, and increase the number of users using the product; Transaction: Use coupons/discounts/specials as incentives, and guide users to pay for purchases through activity processes and rules; Dissemination: In the activity rules and processes, through some specific activity ideas, users have the motivation or executive list behavior to spread or share with friends. The exposure of the event, the number of participants, and the number of retweets are typical indicators, which usually have the purpose of brand communication.
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