With 91% of B2B and 86% B2C marketers currently using content marketing, there's no doubt that content is a big part of most marketing strategies today. With 70% of marketers able to show how it helped increase engagement and leads, it seems obvious why everyone is investing so much in content creation and resources. But if you run or are part of a small business, there isn't always an infinite amount of money for your marketing budget and factors like time and resources can be limited. So how can you overcome these challenges while creating killer content? What I will seek to cover is exactly that. I'm going to go over the Phone Number List steps you need to take to create a strategic plan to get the most out of your resources and ultimately your content. The areas I will cover are: Identify your strengths, weaknesses and resources SWOT analysis Review of internal resources Carrying out an external analysis Set goals and objectives Building buyer personas Decide what content is best for you Video Infographics Quiz E-shots Podcasts Get the Phone Number List most out of your content 1. Identify your strengths, weaknesses and resources Before you start investing time, money, and manpower into content creation, it's important that you assess where your business stands. All businesses have their own strengths and weaknesses, which can have a big impact on what kind of content is not only possible but relevant to your audience. By taking the time to review your resources and capabilities, you can take a strategic approach that ensures you create content that will “impress” your audience and meet your needs. To Phone Number List help you know what to consider, I've outlined some key areas to analyze and how you can go about it. SWOT analysis A SWOT analysis is a simple and effective way to quickly identify key information that will impact the approach you take. Using the classic matrix, you can analyze your strengths, weaknesses, opportunities, and threats and gain insight into what is not only possible, but also what you can achieve through content strategy. For example,

Google Ads is probably one of the best tools you can use to generate leads, sales, and grow your business. However, most business owners end up wasting hundreds or even thousands of dollars each month due to improper account management. A poorly configured advertising campaign could easily be shown to the wrong target audience or simply be buried under the competition. Here are eight common mistakes business owners make when setting up their campaigns, and tips on how to avoid them to get the most out of your advertising efforts. 10 Costly Google Ads Mistakes 10 Costly Google Ads Mistakes Learn about the most common mistakes people make when using Google Ads and, more importantly avoid them! Access 10 Costly Google Ads Mistakes 1. Using ad groups for multiple keywords Creating ad groups with up to 20 loosely related keywords is one of the Phone Number List most common mistakes that Google Ads users tend to make. This makes writing relevant ads for all those keywords quite difficult and often results in a mismatch between what people are actually looking for and what the ad suggests.