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Md. Asaduzzaman
Apr 06, 2022
In General Discussions
Imagine increasing your new dental patient volume by 17% in three months. Chicago Beautiful Smiles did this by focusing on reviews, the online form of word-of-mouth advertising. Positive reviews affect your bottom line by reducing patient acquisition costs. The more positive reviews you collect, the higher you appear in organic patient searches, helping you to be less reliant on paid ads. New patients are looking for you too. A PatientPop survey found that 74.6% of people research dentists online and 69.9% of patients think a positive online reputation is very or extremely important. These potential patients rely on reviews as social proof of other people's connections to a dentist, helping them speed up and simplify their decision-making. But to get those positive reviews, you have to invest in patient relations. Dental Call Tracking helps you do that by showing you how to employee email database provide solid customer service to new patients. At the same time, it helps you nurture relationships with existing patients. Since almost 50% of patients would go outside their network to see a dentist with better reviews online, chances are people in your area are looking for a new dentist to call. 1. Dental call tracking helps you tailor service to each patient According to the Dental Organization for Conscious Sedation Education (DOCS), the top two reasons people change dentists are:Lack of etiquette on the phone Failure to develop a relationship Both also prevent receiving positive reviews. But dental call tracking helps you overcome every problem. In addition to showing you which online and offline ads are driving your calls, call tracking contextualizes the topic of each call, so staff take calls with confidence and preparation. CallRail lets you add custom whisper messages to all of your tracking numbers. These whispered messages provide information, such as who is calling and what advertising or marketing campaign they are calling from. Your staff now knows what questions and concerns the patient is likely to have, making them much more likely to book an appointment and avoid a dropped call. Imagine running a campaign to promote your cosmetic dentistry services. Your staff sees a call from an ad on veneers, giving them a moment to view the correct chat thread or FAQ list. Sample Dental Ad This advertisement for porcelain veneers originated from a search for "Cincinnati cosmetic dentistry." When your staff knows what announcement patients are calling from, they are better prepared to use that call to deliver a great patient experience.
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Md. Asaduzzaman
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