Then, determine the average qualitative score by adding up the yes points and dividing the total by the number of questions in that category. evaluation, use yes-no questions. Click to Tweet The following explains how this is done for clarity and accuracy categories and discoverability. Answers in bold indicate yes. Clarity and accuracy: Is the content understandable, accurate, and up-to-date? Can all user types understand the content? Does it industry mailing list proper language? Is the content clearly marked? Do images, video and audio meet technical standards for clarity? Score: 3/4 * 5 = 3.8 Discoverability: Does the layout of information on the page support key information flows? Is the user path to relevant answers and next steps clear and user-friendly? Is the content concise and scannable? Does the information hierarchy reflect the purpose of the key pages? (page flow) Does the content clearly communicate a specific and useful call to action? Is the content layout/organization consistent? Is the content SEO friendly? Score: