A great example of this is Neil Patel's article, The phone number list Beginner's Guide to Online Marketing, which isn't just one page that talks about online marketing - it's 14 different, really well-designed chapters. It's so far ahead of everyone else's phone number list content on this topic that it's very hard to beat, which helps attract more links and gives you more traffic. Content Marketing Hack Update Your Most Popular Blog Posts No matter how good your content is, you'll find that whatever ranks well now won't rank well forever. Even if you climb phone number list to the top, over time it decreases. So once a year, take your most popular pieces of content and update them. The phone number list blogging space is so competitive right now that whatever topic you're writing about, chances are there are already 50 or 100 articles on that topic, if not many more. So you want to make sure your content is up to date because Google now has the option phone number list to choose the latest and greatest to rank rather than just ranking all half-decent content because there isn't enough of it on the phone number list web. Content Marketing Hack Stand out from everyone else Since there are millions phone number list of blog posts published every day, the question is: how do you stand out from everyone else? When I think phone number list of the best blog posts, I think of CV Insights because it's very data-driven content, a lot of long stuff, or Andreessen Horowitz, who does a great job with their podcast and videos. I'm not saying you have phone number list to do something very data-driven in a long article; I say what can you do? Where can you get a unique point of view? How can you do something different to make it stand out and get people talking about you? What sets my and Neil Patel's phone number list Marketing School podcast apart is that we're relentless and haven't missed a daily episode for nearly three years now. So that's what sets us apart. Don't just focus on textual content. Everyone's like, oh we have a blog – but don't stop there. Blogging is great, but in 2021 and beyond, video will be the phone number list mainstream content platform people are looking for, so be sure to start producing videos. I don't care if you're a personal brand or a corporate brand, get out that smartphone and create video-based content. You can take that same content, upload it to LinkedIn, YouTube, Facebook, Instagram, and any other social network you want phone number list to use.